Bouygues Telecom is a number one mobile network in France in rural areas. Closer to day by day, to connect people.
Solution : Keeping in touch and reconnecting with people to live real moments is a priority for Bouygues Telecom. It is a human and united company, and this brand evolution proposed a leading brand in the field and very strongly iconographic.
Strategy : Creative proposal / Modernize the brand / Brand territory research.
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