Paris, the capital of France is a great European city. Art, fashion, gastronomy, culture, bars, are the passions of all Parisians.
Solution : Proposal to create the new identity of the city of Paris. Create the brand of a City, joyful, open to the world, a strong and popular city. At the center of culture, art, gastronomy, where tourists and Parisians meet for social moments. Creation with the typographer Mathieu Réguer of a proprietary, modular, timeless typography.
Strategy : Branding / Communication / Social Media.
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