Solution : Give voice and power to video game developers. Iconize and humanize gamers, show this community of creators, they create and develop meaning and interactivity for the pleasure of all players. Create a compact identity, the four “o” of voodoo designates the four keys of a joystick (reference to retro-gaming). The typography layout represents the lines of code specific to developers.
Strategy : Modernize the brand / rework of typography / search brand territory.